1. BARCO WEBSITES AND COOKIES
When you visit our websites, we collect certain information by automated means, using cookies. We may also use other technologies such as pixel tags, browser analysis tools, server logs and web beacons for similar purposes as described in this policy and we may include them on our sites, in marketing e-mail messages or our newsletter, affiliated websites etc., to determine whether messages have been opened and links clicked on. The information provided below about cookies also applies to these other technologies. The information we collect via cookies and other tools is used in a non-identifiable way without any reference to your personal information.
2. WHAT ARE COOKIES?
Cookies are small text files that are installed on your browser, on your computer or on your mobile device. They allow a website to recognize your device. Cookies can have several purposes: to ensure that the website takes into account the user’s preferences by for example remembering language preferences, passwords and log-in details, to collect statistical data, to adapt the content etc.
3. WHICH COOKIES DO WE USE?
i) A summary of the cookies that Barco uses on its websites
Strictly necessary cookies - Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information,but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
ii) More information on the most important third party cookies
By accepting the performance cookie set by Google Analytics, Barco will be able to connect this data to other data Barco has about you (ie. User ID). Barco will not upload any data into Google Analytics, which would allow Google to identify you.
iii) Targeting cookies
We use Google Ads, which enable us to advertise our website in Google search results, as well as on third-party websites. To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Further information regarding advertising and Google can be viewed at: https://policies.google.com/technologies/ads
We use the LinkedIn Ads cookie to track the success of LinkedIn advertising. This cookie is an analytics tool that allows us to measure the effectiveness of advertising by understanding the actions people take on our website. LinkedIn uses cookie data to allow sign in to LinkedIn on our website and/or to enable the LinkedIn 'share' feature. If you wish to disable LinkedIn cookies on your browser, please visit https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
We use AdRoll’s smart pixel. AdRoll provides targeted advertising services and may place a cookie on your browser to allow them to serve adverts that are more relevant to you. AdRoll does not save any information regarding visitors using the SmartPixel cookie; the data AdRolls collect includes: (i) Website Activity: This is data about your browsing activity on our websites; for example which pages you visited; (ii) Device and Browser Information: This is technical information about the device or browser you use to access our websites; for example the device’s IP address and type; (iii) Advert Data: This is data about the online adverts AdRoll served (or attempted to serve) you. It includes information such as what page an advert appeared on, how many times it was served to you and whether you interacted with the advert. This data may be used by third parties to target advertising on other sites based on your online activity.
We do not disclose or share any of your personal data with AdRoll. Please visit AdRoll’s privacy notice for more information: https://www.nextroll.com/privacy.
4. HOW CAN YOU DELETE OR BLOCK OUR COOKIES OR CHANGE YOUR COOKIE SETTINGS?
If you want to block cookies or change your cookies settings on www.Barco.com, you can do so by opening the cookie preference option in the footer of the website and deactivating all cookie categories.
However, remember that, if you turn off cookies, certain parts of our sites, some graphic elements may not be accessible or not look as good and you may not be able to use certain applications.